THOUGHTful websites

Websites that nurture your bold vision

No cookie-cutter templates here. Your website should feel as expansive as your vision.

for small businesses, solopreneuers, and creatives

How We Work Together

Weeks 1-3

Building an effective website requires strategy and a strong foundation. In this first phase, we'll develop the blueprint and outline of your website. Getting the details of your business and aesthetic is important for the design, and we'll get a picture your personality and purpose so we can deliver a website that speaks clearly to your audience.

Weeks 4-5

Here's where the magic happens and every strategic foundational piece comes to life. During this phase, we may call on you to be actively involved for some parts but mostly, you'll be celebrating the arrival of a new website.

Week 6

After all is said and done, you may be the one responsible for maintaining your website, which is why we'll deliver instructional videos on how to work with your site. We also offer 7 days post launch support for any immediate needs that may arise.

Client Testimonials

Kayli Krasnow
Hi, Finch

We couldn’t be happier with the website Heather developed for Hi, Finch on Shopify! She truly listened to every detail, bringing our vision to life with a website that perfectly balances comprehensive information with a seamless Shopify store. She nailed our design requests, giving us exactly what we envisioned. The process was smooth and straightforward, with clear steps and guidance throughout. She delivered right on time, staying true to the timeline they set from the beginning. If you're looking for someone who listens, delivers, and makes it easy, Heather is your go-to person!

Calee Landen, VP
The Pillow Bar

Working with Heather was nothing short of wonderful. She is an exceptional website developer who played a pivotal role in designing and developing The Pillow Bar's new website on Shopify Plus in 2023. While we anticipated encountering substantial technical challenges in creating a custom website optimized for a highly personal retail experience, Heather's expertise, dedication, and creativity made the process completely smooth and painless. From the outset, she demonstrated an unparalleled commitment to understanding our unique needs and translating them into a functional and visually stunning website. Heather's attention to detail, problem-solving skills, and ability to meet deadlines were instrumental in delivering the perfect site that not only addresses our specific requirements but also enhances the overall online presence of The Pillow Bar. Working with Heather was a pleasure, and we are incredibly grateful for her contributions to our success.

Connie Babikian, President
The Pillow Bar

We engaged Heather for a full redesign and build of our website on Shopify Plus in 2023; she exceeded all expectations and we are thrilled with the end result! The new website was a major investment for our small business and required creative thinking to solve for some unique challenges (multiple layers of customization, used for DTC and B2B, etc). Heather was extremely communicative throughout the design and build, consistently provided deliverables on or ahead of schedule, and provided very thorough training for our team. We’ve received nothing but positive feedback from customers on how beautiful and functional our site is. Our new website and the Shopify integration has also simplified and streamlined our internal operations, saving time and money for our team. We highly recommend Heather and are grateful for all the work she did for us!

Katie Johnston
Aeris

Heather is hands-down my favorite developer as she's simply the easiest person to work with. From a communication perspective -- you'd be hard-pressed to find a more intuitive, thoughtful and caring person out there.She anticipated our project needs at every stage of production while keeping her eye on the big picture. This attention to detail and future state problem solving resulted in a beautiful and perfectly functioning end project. We were thrilled with the work she did on our website and have always felt supported beyond its launch -- whether with a copy update or in adding new products. I absolutely can't say enough about Heather and would not hesitate to recommend her work to anyone.

how we can help

We work thoughtfully for small business owners, solopreneurs and creatives like you—those who hold a bold vision while navigating challenges.

Together, we'll make sure your website:

  • Feels like the next leg of your journey—not another obstacle

  • Is expertly designed and and easy to use

  • Effectively communicates your brand (no rigid templates)

Meet Heather

I'm the person behind Thoughtful Websites. I work with artists, small business owners, writers, solopreneurs, and creatives in building and maintaining their websites. I also integrate automation tools like Make and Zapier to streamline workflows and accomplish tasks that save time and money for my clients.

I love the process of bringing ideas to life on the web. I solve problems with patience and aim to create a collaborative environment that feels like sanctuary, as this is where I believe the best work gets done.